Rapids Re-Brand

When it comes to the MLS and Colorado, the Colorado Rapids are an afterthought. Holding very little respect, this franchise has been one of the least watched MLS teams in the league. Giving this company a face-lift will bring new viewers and hold the Rapids to a new standard. Making the logo more simplistic - more of a badge than a shield. Tying the logo to the team name - A more professional and sleek look.